Crown create fluidity

Understand

Thames Water

For 25 years, Thames Water has fostered a vital relationship with Water Aid, a charity that provides clean water and sanitation to developing countries. In June 2009 we conceived and staged an evening gala at London's Old Billingsgate for 1000 guests to raise money for this important charity.

Create

We took what matters most to Thames Water and Water Aid and used it as the visual centrepiece, designing the environments and features around the movement and texture of water. On the exterior terrace area we created a branded water feature for a champagne reception, and set off from the front of the building we installed a vast shimmering wall with a central entrance that moved and flowed as it caught the evening sun.

Inside, the bar was dominated by a seven metre high digital waterfall, a masterpiece of innovative technology that formed a series of patterns, logos and shapes. As guests moved between venue areas they walked across motion-sensing interactive floors that rippled at each step.

Deliver

Culminating with live music from Will Young and stand-up comedy from Michael McIntyre, the festivities were as resoundingly successful as they were glamorous - on the night Thames Water raised a massive £630,000. This constitutes the largest single donation in Water Aid's history.