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Sony
The World Photography Awards is one of Sony's most high profile partnership events. Their presence at the Cannes festival needed to strike the right balance between demonstrating their genuine passion and commitment to world photography as well as a strengthening of their brand and promotion of products both among festival attendees and the wider public.
Create
The Sony Experience is about consumer engagement. The simple premise was to create a platform for family engagement around the theme of football that would naturally present some great photo opportunities. The product display area, while serving a traditional purpose, also reflected the theme and Sony¹s modern image. Quirky displays including a fish tank of 'football playing' fish showcased the underwater features on a camera.
Deliver
Winner - Best European Commercial & Promotion at the IVCA LiveCom Awards 2010
