Crown deliver thirsty work

Understand

SABMiller

SABMiller is a global drinks business. They are truly international with activities in over 40 locations around the world. As a result, successful communications projects are reliant on working well with their local teams, often in their emerging markets such as China and India. We need to be a perfect cultural fit for them, not just in the strength of our work, but in the manner that we reflect their brand ambitions, their cultural differences and their socially responsible and sustainable practices.

Create

We've delivered many internal marketing and digital projects for the group since 2005, among which the Senior Management Conferences in Shanghai and Delhi stand out as prominent reflections of our creative and relevant approach. Over multiple event days, we transformed local environments, staged spectacular indoor and outdoor branded extravaganzas, hosted awards celebrations and delivered challenging delegate activities, all the while ensuring that the events retained their message focus.

Deliver

"To organise impactful events in new and exciting locations is complex and often pressured. Crown rose to the challenges with professionalism, providing innovative ideas and creative solutions. This helped SABMiller stage experiences that truly reflect its position as one of the world's most admired brewers, and leaving delegates highly motivated and alive to the exciting opportunities in the rapidly globalising market place."

Sue Clark
Director of Corporate Affairs for SABMiller

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  • SABMiller Today
  • Neon junk
  • Gymnasts
  • Skyscapers
  • Blurred walkers
  • Drawn horses
  • Light message on floor
  • Audience and presenter