Crown deliver connectivity
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Parent Know How / DFE
The 'Parent Know How' Launch showcase in April 2008 was designed to educate Local Authorities and Children's Centre Managers in a programme of enhanced and increasingly accessible services available to parents and guardians.
The showcase had several components: it was a launch, so it had to be noteworthy, creative and memorable; it was a means to educate, so it had to be practical, dynamic and relevant; it brought together a variety of different media and service providers, so we had to be flexible, insightful and accommodating.
Create
Our response was to base the design on a television format to promote the feeling of a 'newsworthy' launch. The London Studios was a perfect environment in which to advance this creative solution, and soon the idea began to evolve into that of a high-end television panel discussion.
With the objectives heavily set on enhancing accessibility to communications channels, we created an environment that encouraged a more dynamic and inclusive experience and that perpetuated the sensation of 'connectivity'.
Deliver
Having been nominated for Best Conference at the National Event Awards, the Parent Know How Launch showcase went on to win a prestigious IVCA LiveCom 2009 award for best Seminar or Conference.
