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This was a three day, 24 hour a day event, drawing on our ability to provide consistent logistics and management support with engaging creative solutions. Delegates were immersed in future strategies, product and technology trends and encouraged to brainstorm new applications in a bid to exploit these trends. The tone of the event was deliberately collaborative, with a symbiotic relationship developed between Orange and its partners.

We turned away from traditional concepts and formats. A 'Moorish Chic' theme saw plenary sessions with delegates seated on pouffes and speakers presenting from Arabian style carpets. Instead of a standard exhibition we opted for a 'Bazaar' with exhibitors set up in market stalls. Everything was designed to create an engaging environment that encouraged delegates to exchange ideas. The result was a strong community from day one.