Crown understand creative Britain

Understand

C&binet

C&binet embodies a key pillar of the Government's strategy for supporting the creative industries. It is a not-for-profit network linking the international creative and commercial communities to inspire new ideas and opportunities, demonstrate the economic power of creativity and help shape the world's creative economy.

Create

Held at The Grove in Hertfordshire, the 2009 C&binet Forum brought together senior leaders from across a broad range of creative industries to discuss the future of content in the digital age. We worked in partnership with Edelman PR to deliver the campaign. We also worked closely with specialist brand consultant Martin Lambi-Nairn to develop the event identity - with a critical design audience, this was key to the success of the programme.

Deliver

"We chose this partnership because of the Agency's reputation for delivering excellent commercial events and Edelman's proven track record in stakeholder management, PR and promotion and their global reach. The first event was held in the UK in October 2009 and was a great success with 300 leaders attending, 5,000 people watching the event online, and at one point being the 6th Global Twitter trending subject during the event. All in all the Crown and Edelman team delivered a great result to a challenging brief."

Head of Communications
Department for Culture Media and Sport

Experiential Digital Events Highly Commended, IVCA LiveCom Awards 2010