Crown understand mod culture
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Ben Sherman
As a result of strategic changes within Ben Sherman, 2010 has been a whole new chapter for the company. While the brand has successfully transcended new cultures and markets, the connection to their diverse past still shines through in everything they create today.
Create
We created the event identity for 'And The Beat Goes On...' to be used across 2d and 3d applications. The important link between music and fashion came from large 1960s styled posters depicting the 'The Collections' as a mock band with 'support' from each product area. The presentations and collection previews were interjected with a series of short films created in London, each one depicting a real Mod's dedication to fashion. Our filmed, graphic and environmental treatments served to reflect the importance of Mod culture to the brand, communicate business messages, display new lines and host an evening party.
Deliver
"We had a fantastically experienced team who understood our brand and our message and pulled the event together seamlessly and effortlessly. I am looking forward to our next event together, I am sure it will be a lot of fun!"
International Marketing Manager
Ben Sherman Group Limited
