Following last year’s successful National Dealer Conference at Birmingham’s newly redeveloped Barclaycard Arena, and continuing their success in the automotive sector, Crown will once again be working with Citroën to design, produce and manage its 2016 conference.

2015 saw Citroën reach a milestone with its DS brand celebrating its 60th anniversary. The 2015 conference showcased the automotive brands’ rich heritage and the technically challenging show concept encompassed a spectacular exhibition space and visually engaging LED display that brought to life the ‘storyselling’ approach. The 2016 conference develops this further with an intimate multi-sensory experience, a unique idea conceived by Crown that won the agency the pitch.

Simon Hambley, Director of Live at Crown comments “We’re extremely pleased to be working again with Citroën on their National Dealer Conference. We’ve received great feedback from last year’s conference and still continue to do so 12 months down the line, so that’s testimony to the impact our concept has had in delivering Citroën’s objectives, keeping audiences engaged, and retaining key messages.”

This press release has been featured in C&IT, M&IT, Stand Out magazine and Conference News.