Agency steps up a gear with two stand activations at this year's Goodwood Festival of Speed.
Following the success of last year’s Citroën exhibition stand at Goodwood, which saw Crown design, build and manage the brand’s presence at the Festival of Speed including the unique #myairbump experiential activation, the agency will be working with Citroën and the DS Automobiles brand again at this annual illustrious event that brings together historic and iconic automotive brands to capture and celebrate the spirit of motor racing.
The Crown team are currently on site building the stand which will incorporate the celebration of the DS reaching its milestone 60th anniversary, previously unveiled at Citroën’s National Dealer Conference in January which Crown was also responsible for. The Citroën and DS stand will once again feature the unique #myairbump activation but with a twist. For this year’s activations, #myairbump now has displays by the airbump dream team of gymnasts wowing the audience throughout the day. In parallel, the 60th anniversary of the DS range will be a key focal point, and will have #divineDSmoment will run alongside it. The activation promotes and leverages the luxury and prestige of the brand’s newest model the “Divine DS”. Artisan chocolatiers have been commissioned to create limited edition chocolates for the event, reinforcing the premium experience of visitors at the stand. In addition, visitors can experience a Divine DS photoshoot with a professional photographer, for a chance to win a range of premium prizes.
Alongside the world premiere of the new 308 GTi by Peugeot Sport, Peugeot’s stand at Goodwood this year will celebrate its motorsport history, the richest of any mainstream car maker. Every road car that Peugeot Sport works on benefits from an inimitable and unique set of skills. This is knowledge that only years of experience at top level motorsport yields. Yet it’s as relevant to road cars as it is to racers. The stand also offer visitors the chance to race flat out and fearless up the famous Goodwood Hill Climb. Full HD racing pods will let visitors take control of the brand new Peugeot Vision GT concept car on the latest racing game, Gran Turismo 6, with a chance to win great prizes, including personalised signed memorabilia from the Gran Turismo game developer, Kazunori Yamauchi.
Simon Hambley, Director of Live, says, “It is fantastic to work with Citroën and DS again to deliver an immersive and interactive consumer experience that will exceed last year’s activities. In addition to working with Peugeot, we’re looking forward to promoting and representing all three brands in an innovative environment that also showcases our capabilities for creating exceptional experiential activations.”