Crown is delighted to announce that we have been awarded a 2014 IVCA LiveCom Bronze Award in the Best Motivation and Inspiration category for the London Underground 150 (LU150) campaign for Transport for London (TfL).
This is the same category for which we won Gold at last year’s event for our Games Makers Orientation Events for LOCOG.
The awards ceremony was held on Friday January 24 at the Brewery, London and judged by a panel of industry experts.
Simon Hambley, Director of Live at Crown, said: “We are as always hugely proud to have our hard work recognised by our industry peers, particularly as this campaign exemplifies our ability to work across multiple channels to tell a dynamic brand story.”
The year-long LU150 employee engagement campaign was designed to celebrate London Underground’s 150th anniversary among staff and running concurrently with the external Tube150 campaign, was the first ever Transport for London (TfL) internal campaign to be aimed at both staff and customers. It marked this major London Underground milestone with an engaging integrated media and event campaign targeting multiple stakeholders.
Giles Cattle, Head of Planning and Experience at Crown, added: “This was a fantastic opportunity to be involved in a campaign to mark not only the historic 150th anniversary celebrations of one of our iconic London institutions, but also to engage with all their audiences – inspiring employees and customers alike.”