Crown is delighted to announce that it designed, built and managed Citroën’s brand presence at this year’s Goodwood Festival of Speed.
Crown delivered a bespoke platform for Citroën’s latest product releases, a dedicated space for its VIPs and the unique #myairbump experiential activation, which has allowed the brand to reach a huge audience using its social media channels.
Neville Staines, Head of National Events at Citroën UK, says, “We achieved a record number of prospect leads this year, which is testament to the stand design – it was accessible from all sides, separately displaying the DS and Citroën brands for the first time by means of a double-sided central structure.”
Simon Hambley, Director of Live, says, “It has been fantastic working with Citroën on this important date in their events calendar. Citroën is an exciting brand currently designing some very exciting products, which gave us as a creative agency lots to work with in-terms of creating an immersive and interactive consumer experience.”
In addition to creating the branded environment at the festival, Crown curated and produced Citroën’s exhibition space in the Moving Motor Show area.
Simon adds, “Citroën challenged us to create an exciting presence at the show and reach more consumers than previously. Crown’s combination of great design, trusted delivery and strategic creative capability meant we could offer a one-stop shop for Citroën’s approach to Goodwood 2014.”
For all events and campaigns queries, please don’t hesitate to give us a call on 0207 605 4500.