Following the success of last year’s Citroën exhibition stand at Goodwood, which saw Crown design, build and manage the brand’s presence at the Festival of Speed including the unique #myairbump experiential activation, the agency is delighted to be working with Citroën and the DS Automobiles brand again.
Simon Hambley, Director of Live, says, “It is fantastic to work with Citroën and DS on this important date in the automotive events calendar. Citroën challenged us to create an exciting presence at the show that gave us as a creative agency the impetus to push boundaries to propose and deliver an immersive and interactive consumer experience that will exceed last year’s activities.”
Following the unveiling of the 60th anniversary of the DS at Citroën’s National Dealer Conference in January, this year’s exhibition stand will continue the celebration. Goodwood is the perfect platform for bringing this to life, allowing visitors the opportunity to experience and be part of the brand during this milestone year.
“Replicating the experience of delegates at the National Dealer Conference, we want the audience to become immersed in the rich heritage of the DS and become part of its story, advocating this iconic and innovative brand, which is only further amplified by the buzz of the Goodwood environment” Simon adds.
In addition, Crown will also be delivering the Peugeot exhibition stand, following a competitive pitch. This will be the first time Crown has worked with Peugeot as a standalone brand, however the agency has worked with the PSA Peugeot Citroën family for the past 2 years.
“This is an exciting win for the agency and I’m immensely proud of the team for all the hard work they’ve done and put in to [the client’s] previous projects that gave them the confidence and desire to work with us on all their major projects” Simon comments. “We’re looking forward to promoting and representing all three brands in an innovative environment that also showcases our capabilities for creating exceptional experiential activations.”
James Parfett, Head of Group Events and Brand Partnerships for PSA Peugeot Citroën in the UK comments “Goodwood is the biggest motoring event of its type and the perfect showcase where people have the opportunity to experience our brands’ signature values. We’re pleased to have Crown on board to deliver both [Citroen/DS and Peugeot] stands this year and we’re looking forward to working with the team on creating a unique 360 degree experience that not only creates a real sense of anticipation and excitement, but also truly conveys our brand values.”
This article was first published in Event Magazine.