Crown have been appointed by DENSO, a leading supplier of advanced automotive technology, systems and components for the world’s major car makers to launch a new product.
Following a competitive pitch, the appointment will see Crown design, manage and produce an integrated campaign to engage trade media and European distributors. Crown have partnered with specialist automotive PR agency Performance Comms to fulfil media and social duties and have also developed a new product identity as part of their work.
Simon Hambley, Director of Live at Crown comments, “We’re extremely excited to announce this win and even more so to work on this account. Our team pulled together a great concept for DENSO's newest product, stretching our creative boundaries and showcasing our capability to offer an integrated, multi-channel solution that will amplify the impact of the launch. It will be hugely rewarding to see this come to life in the coming weeks.”
Crown are currently finalising the launch and will be unveiling the details of the event in the coming weeks. Stay tuned!