How Can Our Employee Engagement Programmes Help You
As an independent creative communications and live events agency, we develop compelling multi-channel campaign solutions, for a variety of leading companies – they trust us to help them build advocacy, loyalty and belief in their brands. One of the many ways we do this is through our employee engagement programmes.
Brand Belief and the Link with Employee Engagement
One of the most powerful channels we use to grow brand belief is the clients’ staff. When employees are engaged they generate and amplify authentic content and become brand champions that propagate belief internally and externally. The benefits of employee engagement are better productivity, higher levels of happiness, and measurable improvements in customer service.
Employee engagement doesn’t just build brand belief but also commercial competitiveness and success.
Truly remarkable customer experiences are delivered through empowered and engaged workforces, who want to deliver the benefits of the offer consistently because they believe in a purpose.
We help organisations translate value-led purpose communications into engaging, experiential activations and insightful campaigns through three important building blocks, in this order:
Firstly, attitude. The feeling, the emotional engagement – what you bring to work every day. We find what this is and celebrate it.
This is what inspires the second step, the positive behaviour. Once you have the right mind-set, from recruitment through to retention, it’s easier to demonstrate winning behaviours. We visualise this and recognise those who exhibit it.
Only then do we overlay the final step, competency, which clearly maps out and continually informs and reinforces to the workforces the process, the instruction that guarantees consistent excellence every day.
So, we help workforces answer why they should believe in their purpose, engage them on an emotional level about what they bring to benefit everyone, and how best to demonstrate it, through positive, efficient working practices.
Ask us how we can help you engage employees to build brand belief internally and externally, and how you can capitalise on your greatest brand asset.